VMG is Velocity Made Good

In yacht racing, the helmsman and crew use the term VMG to optimise the boat speed performance, so to arrive at the mark as quickly as possible. The boat that has the maximum average of VMG – generally wins the race.

We want to align with this concept to bring you a marine line of clothing that accelerates in high performance, function and style.

Who we are

At VMG we’ve experienced the best and the worst of Mother Nature and we know exactly how crucial wearing the right gear is for a high-performance crew.

We are a mix of ex-chief stews, crew, sailors, and fashion designers and for thirty years we’ve been pushing the limits to design innovative, high performance crew wear for the superyacht and marine market.

With our Head Office, Warehouse and showroom in Auckland and a European Office in Palma de Mallorca, we are well-placed to service all your global crew wear needs.

Designed in New Zealand, delivered to the world.

We hold stock of our own designs, as well as supplying international brands suchas Musto, Stormtech and icebreaker, VMG Clothing have all your crew wear and accessories needs covered.

At VMG we don’t just create uniforms, we build enduring client relationships through outstanding service and transparency.

We’re here to help so drop us a line and tell us what you’re after.

meet the team

“I want to offer something that is fit for purpose and is functional”

“VMG will make a stand for sustainability, and we will be proud of it”

“If you’ve got the right gear, you can work your best and make the best decisions”

“VMG is the new look, it’s the future”

Nick Butterworth

Brad Butterworth

Owen Rutter

our sales team

Lindsay Gardener
Sales Account Manager

+64 27 244 5366
[email protected]

Meredith Whitehead
Sales Support

+64 09 303 0013
[email protected]

Carolyn Thomas Jansen
Sales Account Manager – Europe

+34 674 293 740
[email protected]

Owen Rutter 
Sales Ambassador

+64 21 720 007 
[email protected]

Confidence is key, and we’re here to steer you in the right direction

Between us, we know how much you have to dig deep to work around the clock on a superyacht.

These sorts of expereinces have inspired us to cultivate designs for on board luxury, out and about, and everything in between.

The team here considers the little details that help you perform`at your best, while also owning the look.

Your voyage, our mission